13 Best SEO Audit Tools for Website Analysis Free & Paid

By using canonical links, you’ll help organize your site and index your most important content first. By fixing errors and disallowed pages, you’ll help send visitors to the relevant information and keep them on your site. Your website’s SEO will improve as a result of your hard work. You can start by identify pages that are not currently indexed and fix errors preventing Google from crawling them. This creates a positive experience for your audience and allows them to easily browse your site.

Step #12: Find and Fix Indexing Problems

These foundational efforts build trust with both users and search engines. Site audit tools have the ability to identify all the 404s within your site. Once you identify them, fixing them is a matter of determining how important each link is to your linking structure and user experience. Have a page which no longer exists, or which now exists at a new URL?

After about a week, we requested the SEO Anomaly manual action be reviewed and it was successful. Tools like heatmaps and user surveys can show you what people really want. Then, invest in creating high-quality, helpful content that people can use. I have helped a client recover from an SEO penalty, and one thing I learned was that it requires patience and a lot of it.

Google Analytics tracking code

• An audit will check if a site is optimized properly for the various search engines, including Google, Bing, Yahoo, etc.
• While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs.
• You could also hire an outside agency — just be sure to do your homework first.
• As you know, Google regularly introduces core updates that can impact your rankings.
• It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave.

Our organic traffic was very volatile as a result of some of those experiments. Ryte’s Robot.txt Generator is a free SEO tool that can easily create a robots.txt file for you. You can provide it with instructions on which pages robots must skip.

Which is part of Google’s overall ranking systems, and was introduced in 2015. As long as the links are relevant and add value for the reader, they’re worth adding. Don’t just link to what you think are the most important pages. Ideally, every page should have at least one relevant internal link pointing to it. Internal linking is one of the most underrated SEO strategies on the planet. You probably don’t have time to optimize every page on your site.

Strong backlinks from reputable sites can boost your rankings, while poor quality links (or a lack of links) might hold you back. They also signal to search engines that your content is all connected. SEO audit solutions reveal the strengths and weaknesses of your website.

What you need to know about website audits to improve SEO

If you have a relatively small site (fewer than twenty pages), you can check all of the above manually with ease. The issue with PageSpeed Insights is that you can only check one page at a time. That’s more than annoying if you have a website with tens, hundreds or even thousands of pages. Lets Encrypt is SEO Anomaly a non-profit organization that provides free SSL certificates, and it’s backed by some of the biggest players in the industry—including Google. If you have a small website (under ten pages), then I wouldn’t worry too much about either of these files.

Popular tools used in an SEO Audit

• In summary, don’t neglect the external side of SEO in your audit.
• One of the most essential steps in any SEO audit is to complete a crawl of your website.
• Only after ensuring your on-page SEO and internal links are strong and confirming that backlinks are indeed the differentiating factor, should you invest in targeted link building.
• You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue.
• Bear in mind that your XML sitemap needs to be properly formatted and submitted to webmaster tools account so that it can be accessed.

In the end, all we create on the Internet is for other users. With that in mind, good website will constantly see an increase in traffic, more and better links, more social mentions, longer time on website and smaller bounce rates by the visitors. When it comes to general content issues, a lot of bloggers encounter keyword cannibalisation and duplicate content. SEOptimer offers a FREE website analysis to perform SEO audits of your site. Once you enter your website’s URL on their site audit tool, it instantly gives you an on-page SEO score.

Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic? For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly.

For this step, you can work backgrounds by checking the Page indexing report in Google Search Console. Here, Google will outline which pages are indexed and which aren’t. For page-specific insights, SEO.com provides a fast and convenient option. Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. An SEO audit identifies problems that prevent pages from appearing in search results. An SEO audit helps achieve higher rankings, more website traffic, and greater user engagement.

Digital Marketing

Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs. From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites. In today’s competitive digital landscape, on-page SEO audits are a must-have, so don’t hesitate to walk through our SEO checklist. Speed optimization for sites that are very slow can be a complex process.

These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times. SEO is crucial to any marketing strategy because it generates organic traffic, which comes from visitors who land on your page from unpaid search results. High visibility and search rankings promote business, cultivate customer connections, and establish your site’s authority in your industry.

9 SEO examples you can copy and learn from in 2025

Once the pages are crawled, the data is stored in massive databases through a process called indexing. During indexing, the crawled data is analyzed and organized into categories, making it possible for search engines to retrieve and rank relevant web pages when a user submits a search query. Effective crawling and indexing are crucial for ensuring that your website is visible and accessible to search engines.

SEO Service Essentials

Basic coding knowledge can be beneficial for SEO, but it’s not a strict requirement. This SEO course covers both technical and non-technical aspects, ensuring you can effectively optimize websites regardless of your coding background. Yes, SEO is a promising career with growing demand as businesses seek to enhance their online presence. It offers diverse job opportunities, competitive salaries, and the chance to work in various industries. This SEO course prepares you for a successful career in this dynamic field by providing in-depth knowledge and practical experience.

Try to get backlinks from relevant sites that have high-quality content. This includes understanding concepts such as internal linking, page speed, and anchor text — all essential for improving your site’s on-page SEO and SEO Anomaly boosting organic search traffic. Website optimization is a broad term that refers to technical SEO and on-page SEO practices that serve to get web pages in the best shape for Google.

Submit an XML Sitemap to Google

Various local business factors impact AI search results including relevance, distance, and prominence. AI can help businesses improve their content by tailoring local audiences based on user intent and location data. By utilizing AI and optimizing for AI search results, local businesses can increase their local rankings and ultimately conversions from local traffic. The goal of SEO is to increase visibility in search results, making it easier for people to find relevant, trustworthy, and useful content when they search for information, products, or services. This involves optimizing webpages, improving technical performance, and building credibility through links and engagement—so that both search engines and users see your site as valuable.

• AI SEO tools have already been around for some time, but with the latest developments in AI we can expect this market to grow.
• But if you don’t canonicalize your URLs yourself, Google will try to automatically do it for you.
• This will give you an idea of the work involved and how this practice can improve SEO.
• Think about the words that a user might search for to find a piece of your content.
• Your SEO service provider should monitor which keyword you’re ranking for, how high each keyword is ranking and track keyword progress as the site is optimized.
• According to studies, more than 70% of search engine users are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS).

Timeliness

Technical SEO ensures your site is fast, optimized for search engine crawlers, and mobile-device friendly. Here, learn about the different types of SEO marketing and how to improve organic search results for your online store or website. To rank highly in search results on Google and other major search engines, your website’s content needs to match a potential visitor’s intent and appear as an authoritative source on the topic. “Why a page is not ranking for a relevant query in Google Search results” is one of the most common questions you’ll get asked as an SEO. To help you, here’s a checklist with basic SEO diagnostics questions to ask, as well as areas to analyze and types of tools to use, including a Google Sheets resource too. To help bolster your SEO efforts, here’s a collection of free and paid keyword research tools, backlink analysis software, and more.

We used the same hosting service for our site that we offer to our customers. This was a huge factor that contributed to achieving these impressive results, allowing us to ensure our site was super fast and secure, which are both key factors for any SEO strategy. If you want to make sure you’re getting the most from your hosting, you can find out more about our Application Hosting, Database Hosting, and Managed WordPress Hosting plans. For businesses, coming out on top with SEO depends on delivering a high-quality website experience with awesome content, fast pages, and a secure website. This winning comes by following the essential ingredients of SEO best practices.