What you need to know about website audits to improve SEO

If you have a relatively small site (fewer than twenty pages), you can check all of the above manually with ease. The issue with PageSpeed Insights is that you can only check one page at a time. That’s more than annoying if you have a website with tens, hundreds or even thousands of pages. Lets Encrypt is SEO Anomaly a non-profit organization that provides free SSL certificates, and it’s backed by some of the biggest players in the industry—including Google. If you have a small website (under ten pages), then I wouldn’t worry too much about either of these files.

Popular tools used in an SEO Audit

• In summary, don’t neglect the external side of SEO in your audit.
• One of the most essential steps in any SEO audit is to complete a crawl of your website.
• Only after ensuring your on-page SEO and internal links are strong and confirming that backlinks are indeed the differentiating factor, should you invest in targeted link building.
• You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue.
• Bear in mind that your XML sitemap needs to be properly formatted and submitted to webmaster tools account so that it can be accessed.

In the end, all we create on the Internet is for other users. With that in mind, good website will constantly see an increase in traffic, more and better links, more social mentions, longer time on website and smaller bounce rates by the visitors. When it comes to general content issues, a lot of bloggers encounter keyword cannibalisation and duplicate content. SEOptimer offers a FREE website analysis to perform SEO audits of your site. Once you enter your website’s URL on their site audit tool, it instantly gives you an on-page SEO score.

Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic? For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly.

For this step, you can work backgrounds by checking the Page indexing report in Google Search Console. Here, Google will outline which pages are indexed and which aren’t. For page-specific insights, SEO.com provides a fast and convenient option. Enter your URL and the SEO audit tool will generate a score, plus optimization ideas for improving your URL’s search engine optimization. An SEO audit identifies problems that prevent pages from appearing in search results. An SEO audit helps achieve higher rankings, more website traffic, and greater user engagement.

Digital Marketing

Knowing where your traffic is coming from will help you better understand your audience’s behavior and will help you optimize your site’s content to suit their needs. From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites. In today’s competitive digital landscape, on-page SEO audits are a must-have, so don’t hesitate to walk through our SEO checklist. Speed optimization for sites that are very slow can be a complex process.

These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times. SEO is crucial to any marketing strategy because it generates organic traffic, which comes from visitors who land on your page from unpaid search results. High visibility and search rankings promote business, cultivate customer connections, and establish your site’s authority in your industry.